品牌2

2、品牌最初只是作为商标，表明商品的有关制造者、销售者、价格和品质的信息。现在，品牌有了更多的社会和文化的含义。

3、品牌被消费文化不断的定义和塑造，成为当代社会身份和文化价值的集中的表现形式，也就是成为消费社会的文化表征。（举例）

4、消费者在发生购买行为的过程中，在他的思想观念中，预先就有了关于品牌的知识和偏好。这个知识是商业社会和大众文化的结合体。消费者主要是通过广告等大众文化传播的形式，学习到关于品牌的知识，产生关于品牌的想象和情感。

5、不同的品牌，在不同的层面对于消费者发生不同的影响。对于消费者的购物决定往往起到主导作用。消费者不是购买一般意义的商品，而是购买某个特定牌子的商品。在这里，品牌是信誉和价值的保证。

6、在一般情况下，消费者在购买行为中会选择性的对待商品信息，因此仅仅依靠信息传达来说服消费者是远远不够的。但是在品牌形象建立以后，特别是品牌形象被一些社会公认的偶像人物来诠释之后，对于消费者就会具有无形的强大的说服力和感染力。品牌形象对于消费者是直接的说服形式。

Brand is one of the main culture representations in social consumption. Brand image plays a leading role in consumption and slection.

1. Among the many effects from society, cuture, effect from brand symbol system is the leading one.

2. Brand was originally serving as a trademark, showing the manufacturer, seller, price and quality of the products. Now, the term 'brand' represents more social and cultural meanings.

3. Constantly being defined and built up by consumption culture has become a major representation of social identification and cultural value as well as culture representation of social consumption.(Samples)

4. Consumers have had brand knowledge and preference in their thoughts prior to the purchasing. This knowledge is a combination of commercial society and public culture. Consumers get the knowledge, imagination and emotion about brand via advertisement as well as other public meidia.

5. The effects of different brands vary among consumers at different levels. These effects play major roles in consumption. Consumers buy products of certain brands rather than those of general sense. Here, brands ensure the reputation and value.

6. Generally, consumers selectively accept products information when purchasing, that's why information transition itself cannot persuade efficiently. However, a brand image, after being built up, especially represented by a certain public person, has tremendous persuasion and appeal to consumers. The brand image persuades consumers directly.

The introduce of world brands

Our school advocates education for all-round development,and I think(改为want to) know something about （加which）world brands（去掉s） is good for us.

I choose（改为have chosen） ten brands which I like best from so many brands. 1.LV

The top of the articles of luxury.

Louis Vuitton, a trunk-maker in Paris since 1854, became a legend in the art of travel by creating luggage, bags and accessories as innovative as they were elegant and practical. A century and a half later, the legend lives on.

Always leading the avant-garde of fashion without compromising traditional craftsmanship, Louis Vuitton is now active in other creative spheres: ready-to-wear, shoes, watches and jewelry.

2.GUCCI

The Gucci trademark regards two kinds of green red green, blue red blue color combinations as principle, distinct natural leather and dye leather product.At the same time, the company returns to write female GG marking to make a decoration bottom line by the Gucci name of the founder Guccio head, calling high-quality cotton yarn in the meantime GG cloth, used for making hand bag, decoration and clothes.

Aroud our school we can see many girls have a GUCCI bag, in fact,it’s the counterfeit.

3.ARMANI

The age tended to confuse more in the sexual sex, the clothing isn't absolute distinction between sexes any more, the GIORGIO ARMANI is to break sun just and the boundary, guided one of the designer whom the ladys' wear headed into neutral style.The ARMANI majors in science course in the school, the university reads aloud a medicine department, holding the post of assistant to cure an officer while undergoing military service, the analytical training of reasonableness attitude, and balanced concept in the world is the standard that he designs clothing.Up to now, the business of the ARMANI company has already spread over more than 100 nations.

4.VERCASE

The Italian clothing brand VERCASE represents a brand household, a vogue empire.Its design style is fresh and clear, is the symbol of special pleasant impression very strong vanguard art.

The snake delivers witch and general traditional pattern in the city wall to have become VERSACE brand logo. 5.Dior

The Christian Dior was born in the Normandy in 1905 France, \"Dior\" was the combination of\"God\" and\"gold\" in French, the gold color also became Dior brand the most familiar representative's color afterwards.

In 1947, Paris that is after World War II is in the reconstruction the central process of the world fashionable dresses, Dior's making can't obliterate of contribution;In 2005, the Christian Dior is born 100 today anniversaries, the Dior brings the new experience that people live and wear continuously 问题补充：6.CHANEL

Initiate a person Gabrielle Chanel in 1913's foundation CHANEL in Paris in France, the CHANEL product category is numerous, there is clothing, jewelry decoration, accessories, cosmetics, perfume, each time a kind of product all known far and near, especially her perfume and the fashionable dresses.

CHANEL is 1 has more than 80 years experience of well-known brand, the CHANEL fashionable dresses has elegant, simple and direct and elegant style forever, she is good at breaking a tradition, early 40's push the ladys' wear of\"five the flowers bind greatly\" successfully to simple, comfort, this is perhaps the earliest modern sporty elegance. 7.A&F

The Abercrombie & Fitch is to bring about global vogue tornado of American recreation first is popular, is a young man nowadays most the brand of favor is an American university student most IN one of the brand is also native hundred years old store brand which is established in American New York in 12.