目 录
摘要………………………………………………………………………………………………1
绪论………………………………………………………………………………………………2
一、 形体应用的定义与意义……………………………………………………………………3
（一） 形体应用的定义………………………………………………………………………4
（二）形体应用的意义……………………………………………………………………… 5
二、形体语言在旅游服务中的运用和遵循原则 ………………………………………………6
(一)形体语言在旅游服务中的运用…………………………………………………………7
（二）用形体语言应遵循的原则 ……………………………………………………………8
1.注重服务姿态……………………………………………………………………………………9
2.通过讲解手势 …………………………………………………………………………………10
3.运用面部表情 …………………………………………………………………………………11
三、运用端庄而富有民族特色的形体语言…………………………………………… ………12
（一）民族特色的形体语言在旅游服务中的运用…………………………………………13
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1.穿着民族特色的服饰………………… ………………………………………………………13
四、形体语言在旅游服务中存在的问题………………………………………………………13
结论………………………………………………………………………………………………14
致谢………………………………………………………………………………………………15
参考文献…………………………………………………………………………………………16
未找到目录项。摘 要
旅游活动是满足旅游者精神需要的社会活动，人们在为满足自己各种需求而采取的自觉自主的活动中,与其他人形成了一种社会关系即人际关系。而在旅游活动中建立起来的社会关系,则表现为旅游者与旅游工作者关系的形成。旅游工作者在一个旅游活动中居于十分重要地位，他们的服务质量将直接影响着游客的旅游感受。可是在目前的旅游服务过程中，许多旅游工作者往往只注重语言服务，却忽略了服务中的形体语言。 研究形体语言的特征和读解形体语言的一般规律,目的在于分析运用形体语言的交际功能,提高服务质量。形体语言之所以传承不衰并不断为人们发展创新,既有其独有的交际功能,更在于它的艺术魅力,旅游服务人员更应该充分利用形体语言的功能、特别是其具有的艺术魅力,发挥交际美学力量,满足旅游者的审美需要。
关键词:旅游 服务 形体语言
Abstract
Tour activity is satisfy tour spirit demand of social activity, people at is satisfy they's
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various need but adopt of aware of self independent in the activity, formed with others a kind of social relation namely relationship.But at travel to build up in the activity of social relation, then performance is tour and tour the worker relate to of formation.The tour worker is been to a very important position in a tour activity, their service qualities will directly influence the visitor's tour feeling.But in current tour service process, many tour workers usually pay attention to language service, but neglected to serve medium body language.Study the characteristic of body language and read to solve the general regulation of body language, the purpose lies in the social intercourse function that analyzes usage body language and raises service quality.Body language of so tradition not Shuai combine continuously appreciate beauty a demand for people developing innovating, current it possessing singly of social intercourse function, lying in its art magic power more, traveling the attendant should evening well make use of the function of body language, especially it hasing of art magic power, developing social intercourse esthetics strength, satisfying traveling of.
Keyword:travel service body language
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